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Selected work

Outcomes we've engineered.

A look at how Growth X turns category insight, native creative and disciplined media into compounding commercial outcomes.

Selected work.

A look at how Growth X engineers compounding outcomes for category-defining brands. Every engagement is treated as a system, not a campaign.

Lumen & Co — scaling a clean-beauty challenger from $80k to $720k/mo
Clean Beauty DTC7.3×
Direct-to-consumer beauty brand·90 days

Lumen & Co — scaling a clean-beauty challenger from $80k to $720k/mo

Challenge
A clean-beauty challenger brand was stuck at $80k/month in revenue with paid ROAS slipping under 2.
Strategy
We installed a four-axis creative testing system, rebuilt the Meta account architecture around incrementality (not last-click), and stood up an always-on creator roster of 14 vetted partners.
Results
7.3× blended paid roas (from 1.9×) · +212% monthly revenue lift · 9.4× top-of-funnel efficiency
Paid SocialCreativeCreators
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Marée Hotels — turning a coastal property into a destination
Luxury Hospitality+412%
Boutique hospitality group·6 months

Marée Hotels — turning a coastal property into a destination

Challenge
A boutique hospitality brand with a beautiful coastal property was 80% dependent on OTAs, paying double-digit commissions, and invisible on social.
Strategy
We positioned the property as a destination, not a hotel, and built a founder-led short-form content engine around the chef, the head of housekeeping, and the local fishermen they source from.
Results
+412% direct bookings vs prior year · 38M organic impressions in 6 months · −61% ota commission share
StrategyShort-FormCommunity
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Northbeam Labs — pipeline through point of view
B2B SaaS3.1×
B2B SaaS scale-up·2 quarters

Northbeam Labs — pipeline through point of view

Challenge
A B2B SaaS scale-up was generating pipeline almost entirely through cold outbound.
Strategy
We built a ghost-written founder POV engine on LinkedIn, anchored to a defensible category narrative.
Results
3.1× qualified pipeline lift · −62% cost per qualified meeting · +184% inbound demo requests
LinkedInThought LeadershipPaid
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Travel Ease — turning aspirational content into qualified bookings
Travel & Hospitality+312%
Travel agency·90 days

Travel Ease — turning aspirational content into qualified bookings

Challenge
Travel Ease Company LLC was posting consistently but seeing low engagement and inconsistent bookings.
Strategy
We repositioned the brand around aspirational travel storytelling and conversion-focused content.
Results
+312% qualified inquiries · 4.1× return on ad spend · 2.7× booking conversion rate
ReelsTikTokPaid Retargeting
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Global Freight — building a B2B inbound channel from zero
Logistics & B2B+240%
Global freight forwarder·120 days

Global Freight — building a B2B inbound channel from zero

Challenge
A global freight forwarding company relied almost entirely on referrals and had effectively zero inbound leads from digital channels.
Strategy
We positioned them as a trusted global logistics partner.
Results
+240% inbound b2b leads · 68/mo qualified leads (avg.) · −52% cost per lead
LinkedInB2B Lead GenAuthority
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Kestrel Institute — selling outcomes, not courses
Education+410%
Private training institute·60 days

Kestrel Institute — selling outcomes, not courses

Challenge
A private training institute offering professional courses faced declining enrollments and weak engagement across social.
Strategy
We rebuilt their positioning around career outcomes and student success.
Results
+410% enrollment inquiries · 3.5× conversion rate · −38% cost per lead
Short-formPaid SocialFunnel
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Hālo Studio — a TikTok-native launch that sold out in 21 days
Wellness D2C11M+
Wellness D2C launch·21 days

Hālo Studio — a TikTok-native launch that sold out in 21 days

Challenge
A wellness brand was preparing a first-product launch with zero audience, no email list and a hard inventory ceiling.
Strategy
We pre-seeded 28 vetted creators with product 6 weeks before launch, briefed against an honest, education-first creative direction.
Results
11M+ views in 21 days · 64k net-new followers · Sold out first-drop inventory
TikTokCreatorsUGC
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