Direct-to-consumer beauty brand · 90 days
Lumen & Co — scaling a clean-beauty challenger from $80k to $720k/mo
Paid SocialCreativeCreators
7.3×01 / The challenge
The challenge
A clean-beauty challenger brand was stuck at $80k/month in revenue with paid ROAS slipping under 2.0×. Their creative pipeline was bottlenecked, Meta was over-relying on Advantage+, and the founder was personally producing content between operational fires.
02 / The strategy
The strategy
We installed a four-axis creative testing system, rebuilt the Meta account architecture around incrementality (not last-click), and stood up an always-on creator roster of 14 vetted partners. Spark Ads and Partnership Ads replaced handle-account ads as the default amplification path.
03 / The execution
What we shipped
- 018–12 net-new creatives shipped weekly from our in-studio team
- 0214 creators activated on a continuous brief with whitelisting rights
- 03Geo-holdout testing wired in to validate incrementality at $200k+/mo spend
- 04Conversions API + UTM hygiene rebuilt from scratch
04 / The results
In 90 days.
7.3×Blended paid ROAS (from 1.9×)
+212%Monthly revenue lift
9.4×Top-of-funnel efficiency
Growth X is the first agency that treated our brand as a system, not a content calendar. Six months in, paid social is our most profitable channel.
Amelia Foord
VP Marketing, Lumen & Co
Get a free social media audit
Build a brand the algorithm and the market reward.
Tell us about your brand. A senior strategist will personally review your account and respond within 24 hours — with a free 7-page audit or a tailored growth plan, your call.