Global freight forwarder · 120 days
Global Freight — building a B2B inbound channel from zero
LinkedInB2B Lead GenAuthority
+240%01 / The challenge
The challenge
A global freight forwarding company relied almost entirely on referrals and had effectively zero inbound leads from digital channels. Their social presence was inactive and lacked the credibility signals serious importers and exporters look for.
02 / The strategy
The strategy
We positioned them as a trusted global logistics partner. Authority-driven LinkedIn content (shipping insights, trade routes, operations) ran in parallel with paid lead-gen campaigns targeting import/export decision-makers, while the website was rewritten around trust over creativity.
03 / The execution
What we shipped
- 014–5 LinkedIn posts per week, ghost-written from operations interviews
- 02Industry insight content: trade lanes, tariffs, port operations
- 03LinkedIn + Meta lead-gen ads targeting import/export businesses
- 04Website + landing page messaging overhaul
04 / The results
In 120 days.
+240%Inbound B2B leads
68/moQualified leads (avg.)
−52%Cost per lead
Logistics buyers care about trust and reliability, not creativity. Growth X built the authority — the leads followed within a quarter.
Hakim Al-Rashid
Commercial Director, Global Freight Forwarding
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