Wellness D2C launch · 21 days
Hālo Studio — a TikTok-native launch that sold out in 21 days
TikTokCreatorsUGC
11M+01 / The challenge
The challenge
A wellness brand was preparing a first-product launch with zero audience, no email list and a hard inventory ceiling. They needed a launch that would sell through inventory without burning the brand on discount-led paid.
02 / The strategy
The strategy
We pre-seeded 28 vetted creators with product 6 weeks before launch, briefed against an honest, education-first creative direction. A coordinated Spark Ads layer amplified the highest-performing creator content the moment the store opened.
03 / The execution
What we shipped
- 0128 creators seeded + briefed pre-launch
- 02Live launch-day Spark Ads scaling protocol
- 03TikTok Shop integration + affiliate activation
- 04Daily community management across DMs and comments
04 / The results
In 21 days.
11M+Views in 21 days
64kNet-new followers
Sold outFirst-drop inventory
We launched into a category we had no audience in and sold out in three weeks. Growth X built the runway and the rocket.
Naomi Chen
Co-founder, Hālo Studio
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