Private training institute · 60 days
Kestrel Institute — selling outcomes, not courses
Short-formPaid SocialFunnel
+410%01 / The challenge
The challenge
A private training institute offering professional courses faced declining enrollments and weak engagement across social. Their messaging led with curriculum and credentials — not the career outcomes modern learners actually buy.
02 / The strategy
The strategy
We rebuilt their positioning around career outcomes and student success. Short-form testimonials carried the proof, paid campaigns targeted career switchers 18–35, and a lead-capture funnel with WhatsApp integration removed every friction point on the path to enrollment.
03 / The execution
What we shipped
- 0120–25 student-story and course-preview videos monthly
- 02Meta + TikTok ads targeting career-switchers 18–35
- 03Lead capture funnels with WhatsApp integration
- 04Retargeting campaigns mapped to enrollment stages
04 / The results
In 60 days.
+410%Enrollment inquiries
3.5×Conversion rate
−38%Cost per lead
Education doesn't sell courses — it sells future outcomes. Growth X reframed everything around the student's life after graduation, and the inquiries followed.
Dr. Helena Marsh
Director of Admissions, Kestrel Institute
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