Boutique hospitality group · 6 months
Marée Hotels — turning a coastal property into a destination
StrategyShort-FormCommunity
+412%01 / The challenge
The challenge
A boutique hospitality brand with a beautiful coastal property was 80% dependent on OTAs, paying double-digit commissions, and invisible on social. Direct bookings were flat year-over-year despite a record category.
02 / The strategy
The strategy
We positioned the property as a destination, not a hotel, and built a founder-led short-form content engine around the chef, the head of housekeeping, and the local fishermen they source from. A regional creator program brought in storytelling reach, and a paid layer retargeted high-intent travel audiences.
03 / The execution
What we shipped
- 01120+ founder-voice short-form videos shipped over 6 months
- 0222 regional creator stays produced and amplified
- 03Direct-booking funnel rebuilt across Meta and TikTok
- 04Daily community management in EN + ES
04 / The results
In 6 months.
+412%Direct bookings vs prior year
38MOrganic impressions in 6 months
−61%OTA commission share
We stopped competing for clicks and started owning a story. Our direct channel is now larger than every OTA combined.
Sébastien Laurent
Managing Director, Marée Hotels
Get a free social media audit
Build a brand the algorithm and the market reward.
Tell us about your brand. A senior strategist will personally review your account and respond within 24 hours — with a free 7-page audit or a tailored growth plan, your call.